Generally at least national, or international. So, a Lady Gaga music video, a Stephen King novel and the BBC news could all be called mass media) that is intended for a wide market. November 30, Mass media is a term for any kind of media (as in television, radio, print, etc. It used to be that there were dozens of media outlets, but now many of them, in all formats, are controlled by a very few companies. I saw some stats recently about how quickly the US media has consolidated itself over the last few decades. I think there are some really interesting PhD theses waiting to be written about the rapid evolution of internet culture over the second half of the first decade of the 21st century. How does the whole concept of memes fit into mass media? They are well known and have a strong influence on the culture, but they are ground up creations and there is no way to predict which one will grab people's attention.
The requirement to entertain diminishes the product. Rarely is this the same as the content that is most consequential or relevant.
Mass medium tv#
These major newspapers and TV channels have to select the content that will appeal to the largest number of people. I had never thought of it that way, but I think that is a fair and important criticism. While having ads I am actually interested in appear is helpful, it is also disturbing how much advertisers know.It is interesting that the article mentions that mass media is often criticized for being too topical. I know with myself I am always shocked to see how much social media sites have dug up about me and given to their advertisers. The new twist is, that because of your browsing habits, a lot of sites now show you only things your interested in.ĭo you think there should be more laws in place to regulate this kind of targeted mass media advertising? There is so much digital media advertising going on these days that it is hard to scroll through a site without getting bombarded with advertising. I have a small business and I asked my friend at a media advertising agency what I should do to promote it and they said, "make an app!" The idea never even occurred to me, but I guess that is the newest way to get your word out there. I think that with the advertising jobs available today that those working really need to be aware of modern advertising techniques. The days of just worrying about the impact of TV advertising and print media advertising are long over.
October 27, - I think that with more and more mass media advertising happening on the web a lot of places are going to have to improve their privacy laws when it comes to advertisers. And in fact, when I replace my e-reader I think I'll get one with the special offers! So the customer feels like they're getting something good out of the deal too. In addition to ads, the device gives the customer access to special offers that are only available if you buy the device. I believe they sell the e-readers at a discount and call them a "special offers edition." So basically the customer pays less money, but then has to look at advertising when they're viewing the menu and screen saver. For instance, I know that some e-readers have advertisements on them now! I think it's interesting how much mass media advertising has adapted to changing technology. These advertisements are pretty much everywhere you look! I feel like advertising sends powerful messages to people about how they're supposed to look and behave and what is "normal."Įven if we try not to absorb these ideas, I think we all do to a certain extent. For example, I would really love a discount on my cable bill for all those ads I watch during television shows or all the radio advertising I hear when I'm driving!Īnyway, I think we really underestimate the effect that mass marketing has on our collective psyche. October 28, - I wish viewing advertisements would always result in a discount.
0 kommentar(er)
